Mar 1, 20215 Steps to Build A Student Brand Ambassador Marketing Program That Drives ResultsToday’s college students have grown up in a world saturated with professional marketing, so it takes more than hard sells and marketing tactics to win them over. They need to build trust with a brand before they gain interest, and especially before they’re loyal. …Influencer Marketing5 min readInfluencer Marketing5 min read
Feb 18, 2021The Military Car Buyer Journey: From Discovery to PurchaseAt Refuel Agency, we invest in our proprietary research to discover what makes our audiences tick — what their lives are like, how they consume media, what they believe, and what they are looking to buy next. The military audience segment, in particular, has been a huge part of who…Marketing6 min readMarketing6 min read
Jan 25, 2021101+ Marketing Statistics Every Marketer Should KnowCOVID-19 Marketing Statistics COVID-19 has irrevocably shaped our world, including consumer behavior and beliefs. We’ve curated these COVID-19 marketing statistics to help understand how consumer behavior, health habits, lifestyles, and beliefs have changed as a results of the pandemic. 62% believe our country will not make it through this crisis without brands playing…Cause Marketing10 min readCause Marketing10 min read
Dec 14, 2020Looking Ahead: 4 Key Youth Marketing Trends for 2021This year has certainly put brands of all sizes to the test. Our world has shifted drastically, creating an entirely new marketplace full of Gen Z consumers with different lifestyles, preferences, and shopping habits than when the year began. As 2021 rapidly approaches, brands are looking to regain their positioning. …Youth Marketing5 min readYouth Marketing5 min read
Nov 6, 2020If You’re Wondering What Authentic Military Marketing Looks Like, This Is ItThe military consumer knows a thing or two about commitment — and commitment was on full demonstration in the making of an innovative campaign that blended authentic storytelling with new media. In the middle of a pandemic, Refuel Agency was able to create a partnership with World of Tanks Console…Advertising Campaign4 min readAdvertising Campaign4 min read
Nov 5, 2020How Brands Can Give Back to Their Customers This Giving Tuesday [Resources Included!]The end of the year is rapidly approaching, bringing with it the holiday season and, of course, Giving Tuesday. Giving Tuesday is hitting its 8th anniversary this year, and many brands are taking advantage of this time to give back to the causes they care about, engage their customers with…Givingtuesday6 min readGivingtuesday6 min read
Oct 29, 2020African American Consumers Are Driving Change in These 3 MarketsAfrican American consumers are making considerable contributions to the overall market, with $1.2 trillion in overall African American spending power. Though Black consumers make up 14% of the total US population, there are several markets where their spending is disproportionately greater than that of the general population. Brands and agencies…Advertising5 min readAdvertising5 min read
Oct 19, 20203 Things Smart Marketers Know About Young Black ConsumersThe under-35 African American community in the US is a vital pulse of American culture with incredible influence and rapidly growing buying power. In 2020, smart brands and agencies understand that appealing to the 24.6 million young Black consumers in the US with African American marketing campaigns is not only…African American5 min readAfrican American5 min read
Oct 14, 2020Black Friday Advertising Starts Now. Traditional Media Can Cut Through the Digital NoiseThere’s nothing like a global pandemic to shake up our routines, and Black Friday is certainly looking different this year. Early-morning lines have been replaced with an online shopping frenzy — and it’s all starting right now. …Black Friday5 min readBlack Friday5 min read
Sep 21, 2020Military Discounts Drive Brand Loyalty. Here’s How to Implement YoursOffering customer discounts is a tried-and-true strategy to show appreciation to your customers, to drive sales, and to improve brand loyalty. We know that customer discounts are an effective marketing strategy. …Advertising4 min readAdvertising4 min read
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